A NATION OF SMALL SHAREHOLDERS: Marketing Wall Street After World War II
Traflet examines the energy with which New York Stock Exchange leaders tried to expand the country's retail investor base, particularly as the Cold War emerged and then intensified. From the early 1950s until the 1970s, NYSE executives engaged in an ambitious and sometimes controversial marketing program known as "Own Your Share of American Business."
Publisher: Johns Hopkins
Item #: 3705099