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ADVERTISING, SECOND EDITION: Concept and Copy

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Published at $60.00 Your Price $11.95 (Save $48.05)

ADVERTISING, SECOND EDITION: Concept and Copy

This innovative approach to advertising creativity covers the entire conceptual process, from developing smart strategy to executing it with strong ads--from what to say to how to say it. Well illustrated, some color.

Format: Paperbound
Pages: 256
Publisher: Norton
Size: 8½x11 inches
ISBN: 9780393731590
Item #: 6824730

Published at $60.00 Your Price $11.95 (Save $48.05)

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