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BRANDING BUD: The Commercialization of Cannabis

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Published at $24.95 Your Price $17.95 (Save $7)

BRANDING BUD: The Commercialization of Cannabis

Showcases the exciting range of products that cannabis consumers will be able to buy in a local dispensary once legalization comes to their state. Paleschuck offers a comprehensive overview and contextualization of this new segment of business, examining the multitude of emerging brands, their creative assets, and the strategies behind them. Illustrated in color.

Format: Paperbound
Pages: 204
Publisher: Quick American
Publishing status: Current
ISBN: 9781936807512
Item #: 4744519

Published at $24.95 Your Price $17.95 (Save $7)

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