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CITIZEN COKE: The Making of Coca-Cola Capitalism

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Published at $17.95 Your Price $9.95 (Save $8)

CITIZEN COKE: The Making of Coca-Cola Capitalism

By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Once a giant, Coke is now embattled with its products fueling a crises in public health.

Format: Paperbound
Pages: 416
Publisher: Norton
Publishing status: Current
ISBN: 9780393353341
Item #: 5882265

Published at $17.95 Your Price $9.95 (Save $8)

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