CITIZEN COKE: The Making of Coca-Cola Capitalism
By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Once a giant, Coke is now embattled with its products fueling a crises in public health.
Publishing status: Current
Item #: 5882265
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