CITIZEN COKE: The Making of Coca-Cola Capitalism
By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Once a giant, Coke is now embattled with its products fueling a crises in public health.
Format: Paperbound
Pages: 416
Publisher: Norton
Publishing status: Current
ISBN: 9780393353341
Item #: 5882265