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CITIZEN COKE: The Making of Coca-Cola Capitalism

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Published at $27.95 Your Price $6.95 (Save $21)

CITIZEN COKE: The Making of Coca-Cola Capitalism

Exploring Coke through its ingredients, Elmore shows how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs and reveals how Coke's insatiable thirst for natural resources has shaped the company and reshaped the globe. In a world of scarcity it is a strain on resources and all who depend on them. Photos.

Format: Hardbound
Pages: 416
Publisher: Norton
ISBN: 9780393241129
Item #: 6959865

Published at $27.95 Your Price $6.95 (Save $21)

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