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CONTAGIOUS: Why Things Catch On

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Published at $26.00 Your Price $5.95 (Save $20.05)

CONTAGIOUS: Why Things Catch On

Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Berger explains why and shows how to leverage these concepts to craft contagious content to make your product or idea catch on.

Format: Hardbound
Pages: 244
Publisher: S&S
ISBN: 9781451686579
Item #: 6842178

Published at $26.00 Your Price $5.95 (Save $20.05)

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