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FROM HANG TIME TO PRIME TIME: Business, Entertainment, and the Birth of the Modern-Day NBA
Far beyond simply being a sports league, the NBA has become an entertainment and pop culture juggernaut. Croatto takes us behind the scenes of the meetings that led to the monumental American Basketball Association-National Basketball Association "merger" in 1976, revolutionizing the NBA's play. He traces the league's unprecedented rise from a barely tolerated afterthought into a business. 16 pages of photos, most in color.
Format: Hardbound
Pages: 370
Publisher: Atria
ISBN: 9781982103958
Item #: 1908219
Published at $27.00
Your Price
$3.95
(Save $23.05)
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