Skip directly to Site Content Skip directly to Search Skip directly to Navigation Skip directly to Login Page
FROM HANG TIME TO PRIME TIME: Business, Entertainment, and the Birth of the Modern-Day NBA

Click photo to enlarge

Published at $27.00 Price cut to $3.95 (Save $23.05)

FROM HANG TIME TO PRIME TIME: Business, Entertainment, and the Birth of the Modern-Day NBA

Far beyond simply being a sports league, the NBA has become an entertainment and pop culture juggernaut. Croatto takes us behind the scenes of the meetings that led to the monumental American Basketball Association-National Basketball Association "merger" in 1976, revolutionizing the NBA's play. He traces the league's unprecedented rise from a barely tolerated afterthought into a business. 16 pages of photos, most in color.

Format: Hardbound
Pages: 370
Publisher: Atria
ISBN: 9781982103958
Item #: 1908219

Published at $27.00 Price cut to $3.95 (Save $23.05)

Money Back Guarantee

Not satisfied with an item? Return it within 60 days for a full refund. No restocking fee. No questions asked.