FROM HANG TIME TO PRIME TIME: Business, Entertainment, and the Birth of the Modern-Day NBA
Far beyond simply being a sports league, the NBA has become an entertainment and pop culture juggernaut. Croatto takes us behind the scenes of the meetings that led to the monumental American Basketball Association-National Basketball Association "merger" in 1976, revolutionizing the NBA's play. He traces the league's unprecedented rise from a barely tolerated afterthought into a business. 16 pages of photos, most in color.
Item #: 1908219