GLORIOUS BEEF: The LaFrieda Family and the Evolution of the American Meat Industry

There are two sides to every story; however, in the beef industry's case, only one side seems to get most of the airtime. The author shares his family's legacy and pulls back the curtain to reveal a behind the scenes view of each stage of the process involved in bringing beef from pasture to plate and the truths behind the industry's story of survival and constant evolution.