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HIT MAKERS: The Science of Popularity in an Age of Distraction

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Published at $28.00 Your Price $4.95 (Save $23.05)

HIT MAKERS: The Science of Popularity in an Age of Distraction

Uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. There are some enduring truths to what audiences and consumers want, and Thompson leaves no Pet Rock unturned to tell the fascinating story of how culture happens and why things become popular. Illus.

Format: Hardbound
Pages: 344
Publisher: Penguin
ISBN: 9781101980323
Item #: 2826801

Published at $28.00 Your Price $4.95 (Save $23.05)

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