LOCATION IS (STILL) EVERYTHING: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world. But Wharton professor and marketing expert Bell argues that the way we use the internet is still largely shaped by the physical world we inhabit. He offers an in-depth look at online commerce and retailing through his years of research, investing, and advertising.
Publisher: New Harvest
Item #: 4847474
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