NOT BORN YESTERDAY: The Science of Who We Trust and What We Believe
Explains how we decide who we can trust and what we should believe, and argues that we're pretty good at making these decisions. Mercier demonstrates how virtually all attempts at mass persuasion, whether by religious leaders, politicians, or advertisers, fail miserably.
Format: Paperbound
Pages: 364
Publisher: Princeton
Publishing status: Current
ISBN: 9780691208923
Item #: 4979435
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