PERENNIAL SELLER: The Art of Making and Marketing Work That Lasts
How do "perennial sellers" endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time as Holiday reveals in this resource.
Item #: 2911051
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