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POSITIONING: The Battle for Your Mind

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Published at $16.95 Your Price $5.95 (Save $11)

POSITIONING: The Battle for Your Mind

Our best-known marketing strategists tackle the problems of communicating to a skeptical, media-blitzed public. In their revolutionary marketing approach, they explain how to create a "position" in a prospective customer's mind, letting you be seen and heard in an overcrowded marketplace.

Format: Paperbound
Pages: 213
Publisher: McGraw-Hill
ISBN: 9780071373586
Item #: 655587X

Published at $16.95 Your Price $5.95 (Save $11)

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