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RETHINKING REPUTATION: How PR Trumps Marketing and Advertising in the New Media World

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Published at $26.00 Your Price $4.95 (Save $21.05)

RETHINKING REPUTATION: How PR Trumps Marketing and Advertising in the New Media World

Examines the pivotal public relations moments of recent years--from the BP oil spill to the 2012 Republican primaries--to glean the dos and don'ts for the new media world. Shows businesses great and small how to wield the power of word of mouth, relationships, and publicity in a world where reputation is growing more critical every day.

Format: Hardbound
Pages: 235
Publisher: Palgrave
ISBN: 9780230338333
Item #: 4556909

Published at $26.00 Your Price $4.95 (Save $21.05)

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