RETHINKING REPUTATION: How PR Trumps Marketing and Advertising in the New Media World
Examines the pivotal public relations moments of recent years--from the BP oil spill to the 2012 Republican primaries--to glean the dos and don'ts for the new media world. Shows businesses great and small how to wield the power of word of mouth, relationships, and publicity in a world where reputation is growing more critical every day.
Item #: 4556909
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