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THE INFLUENTIAL MIND: What the Brain Reveals About Our Power to Change Others

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Published at $17.00 Your Price $4.95 (Save $12.05)

THE INFLUENTIAL MIND: What the Brain Reveals About Our Power to Change Others

Using the latest research in neuroscience, behavioral economics, and psychology, the author provides fascinating insight into the complex power of influence, good and bad. Showing us how an attempt to change beliefs and actions is successful when it relies on core elements that govern the human brain.

Format: Paperbound
Pages: 242
Publisher: Picador
ISBN: 9781250159618
Item #: 2965240

Published at $17.00 Your Price $4.95 (Save $12.05)

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