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THE SMALL BIG: Small Changes That Spark Big Influence

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Published at $28.00 Your Price $4.95 (Save $23.05)

THE SMALL BIG: Small Changes That Spark Big Influence

Three heavyweights from the world of persuasion science and practice describe a set of minor changes that research shows can skyrocket anyone's influence. Written as an entertaining string of more than 50 insights from persuasion science, it is an indispensable guide for anyone who wishes to change the behavior of others effectively, efficiently, and ethically.

Format: Hardbound
Pages: 268
Publisher: Grand Central
ISBN: 9781455584253
Item #: 4570774

Published at $28.00 Your Price $4.95 (Save $23.05)

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