THE SMALL BIG: Small Changes That Spark Big Influence
Three heavyweights from the world of persuasion science and practice describe a set of minor changes that research shows can skyrocket anyone's influence. Written as an entertaining string of more than 50 insights from persuasion science, it is an indispensable guide for anyone who wishes to change the behavior of others effectively, efficiently, and ethically.
Publisher: Grand Central
Item #: 4570774
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