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BEST STORY WINS: Storytelling for Business Success
Inspiring, practical, and timely new guide on how to harness the power of storytelling in our communications at work. People don't make decisions based on logic. They make decisions based on emotions. To persuade, influence, and inspire, you need to make an emotional connection. And storytelling is the best way of doing that.
Format: Hardbound
Pages: 248
Publisher: The Economist
ISBN: 9781639366446
Item #: 9519661
Published at $27.95
Your Price
$6.95
(Save $21)
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