HOW TO WRITE A MARKETING PLAN, EIGHTH EDITION: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting, and implementing the plan.
Format: Paperbound
Pages: 179
Publisher: Kogan Page
Publishing status: Current
ISBN: 9781398619739
Item #: 9193227
Published at $16.99
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