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MARKETING MICHELIN: Advertising & Cultural Identity in Twentieth-Century France

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Published at $56.00 Price cut to $4.95 (Save $51.05)

MARKETING MICHELIN: Advertising & Cultural Identity in Twentieth-Century France

Explore a provocative history of the company and its innovative advertising campaigns between 1898, when Bibendum--the company's iconic "Michelin Man"--was first introduced, to 1940, when France fell to the Nazis and the company's top executive, Edouard Michelin, died. Illus.

Format: Hardbound
Pages: 356
Publisher: Johns Hopkins
ISBN: 9780801866517
Item #: 9081445

Published at $56.00 Price cut to $4.95 (Save $51.05)

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