MARKETING MICHELIN: Advertising & Cultural Identity in Twentieth-Century France
Explore a provocative history of the company and its innovative advertising campaigns between 1898, when Bibendum--the company's iconic "Michelin Man"--was first introduced, to 1940, when France fell to the Nazis and the company's top executive, Edouard Michelin, died. Illus.
Format: Hardbound
Pages: 356
Publisher: Johns Hopkins
ISBN: 9780801866517
Item #: 9081445
Published at $56.00
Your Price
$4.95
(Save $51.05)
Recently Viewed Items
-
RENAISSANCE CHILDREN: Art and Education at the Habsburg Court (1480-1530)Hardbound$7.95 $39.95
-
THE ELEMENTS OF MARIE CURIE: How the Glow of Radium Lit a Path for Women in ScienceHardbound$11.95 $30.00
-
THE FOREVER DOG LIFE: 120+ Recipes, Longevity Tips, and New Science for Better Bowls and Healthier HomesHardbound$6.95 $35.00