THE STORYTELLER'S SECRET: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't

Read by the author. Reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. Drawing from 50 icons, leaders, and legends, Gallo explains why the brain is hardwired to love stories, and how the latest science can help you craft a narrative that wins hearts and minds. Over eight hours on 7 CDs.