R.E.D. MARKETING: The Three Ingredients of Leading Brands
Marketing works in three very different ways: Relevance, is it relevant to the marketplace?; Ease, is it easy to access and use?; Distinction, does it stand out from competition? Your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D. Marketing. Illus.
Format: Hardbound
Pages: 264
Publisher: HarperCollins
ISBN: 9781400223299
Item #: 1988255
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