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BRAND HACKS: How to Build Brands by Fulfilling the Consumer Quest for Meaning
Takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers everyday lives.
Format: Hardbound
Pages: 168
Publisher: PowerHouse
ISBN: 9781576879825
Item #: 7381271
Published at $26.95
Your Price
$2.95
(Save $24)
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